We’re excited to announce that we’ve signed on to be the title sponsor of the Battle at Bristol – an iconic college football game to be held on Saturday, September 10, 2016 at Bristol Motor Speedway.
The Pilot Flying J Battle at Bristol brings together neighboring states of Virginia and Tennessee that have deep and storied roots for the company. From our founder and chairman Jim Haslam’s playing days for the 1951 Tennessee Volunteers national championship football team, to the first Pilot filling station opening in Gate City, Virginia in 1958 – a mere 30 miles from Bristol Motor Speedway, the Pilot Flying J Battle at Bristol will serve as the proverbial middle ground for two teams to compete at an iconic venue.
Following Bristol Motor Speedway’s legendary Night Race on August 20, 2016, the venue will be transformed into the world’s largest football stadium for the inaugural Pilot Flying J Battle at Bristol game. With a projected attendance of 150,000, the event is expected to crush the previous college football attendance record, which currently stands at 115,109.
ESPN/ABC is confirmed as the broadcast partner of the Pilot Flying J Battle at Bristol, with time and final network to be determined at a later date.
To learn more about the Pilot Flying J Battle at Bristol, visit bristolmotorspeedway.com/battleatbristol, and join the social conversation using #BattleatBristol.